Sunday, April 29, 2007

Advertising in early 1950's U.S.A.

The first part of the 1950’s was an interesting era in the United States, especially if you were among the great consumer class that was forming among this time. Through advertising and marketing, material goods told the story of an egalitarian and affluent society that was modernizing and making life better for all. On top of selling machines for washing clothes and dishes and machines for cooking and entertaining, ideas about America were being sold as well. New was better, anything resembling progress was good, leisure was now the right of all people and class betterment was attainable by everyone. This idea was sold through the goods of the time, and these goods became the calling card of a supposed American ideal.